Information in accordance with EU-General Data Protection Regulation (GDPR) for Home of Luxury by ITB

Data privacy protection is a high priority at Messe Berlin GmbH. We have set out our general principles for the protection of your personal data in the Data Protection Policy of Messe Berlin GmbH, which you can find at www.messe-berlin.de. The use of your personal data, which you make available to us through your application to the ITB Buyers Circle, only takes place for the purposes stated in this data protection information, which supplements the general Data Protection Policy.

The following principles apply:

1. Name of Controller
Messe Berlin GmbH is controller and service provider responsible for data storage and processing. Further details and contact details can be found in our imprint. If you have any queries, requests or comments on the subject of data protection, please contact the Data Protection Officer of Messe Berlin GmbH by e-mail.

1.1 Management Board
Dr. Christian Göke (Chairman), Dirk Hoffmann

1.2 Address of Controller
Messe Berlin GmbH
Messedamm 22
14055 Berlin
GERMANY
central(at)messe-berlin.de

1.3 Address of Data Protection Officer
Data Protection Officer
Messe Berlin GmbH
Messedamm 22
14055 Berlin
GERMANY
datenschutz(at)messe-berlin.de

2. Categories of personal data
The following categories of personal data will be collected during your registration for “Home of Luxury by ITB”:

2.1 Registration data for the application
In order to submit your application for “Home of Luxury by ITB” you will need to complete a questionnaire. In the course of this process, we are collecting your personal data, in particular:
Prospective suppliers have to state the mandatory fields: salutation, first name, last name, e-mail address, phone number, country and position. We also collect data of the company that you represent ("your company"), i.e. company name and website.
Prospective buyers have to state the mandatory fields: salutation, first name, last name, e-mail address, phone number, country and position. We also collect data of your company i.e. company name, industry, website. Next to the personal and company data, prospective buyers are requested further mandatory information, in particular: “What buying volume is at your disposal?”, “Which products and services are you interested in?”, “Which suppliers would you like to meet?”, “What level of responsibility do you have regarding the purchase of travel products and services?”.
The personal data “academic title” can be stated voluntarily.
After registration, the evaluation process starts. Within this process it is possible that you will be contacted by ITB in order to request further questions regarding the type and size of your company, the purchasing volume and the transaction volume. Moreover this could include questions which concern your professional interests in attending Home of Luxury by ITB as well as your position’s level of responsibility. Your complete data are required to enable us to evaluate your application.
2.2 Registration data for the participation at “Home of Luxury by ITB”
After the evaluation process, the registered parties whose interests and conditions meet the event’s requirements best will be contacted by ITB Berlin. The eligible buyers will get an e-mail that confirms their suitability for this event. Next to the confirmation e-mail they will get an exclusive invitation to “Home of Luxury by ITB” by mail. The eligible suppliers will also get a confirmation e-mail which additionally includes an entry form. This form requests personal data and your companies’ details, in particular: company, street, postal code, city, contact person, phone number, e-mail address, invoice address.
 

3. Purpose and legal basis of processing

3.1 We process your personal data pursuant to Section 2.1 to establish, process and handle your application for the “Home of Luxury by ITB” and performance of your relationship with Messe Berlin GmbH that probably initiates a contract (legal basis: Art. 6 para. 1 sentence 1 lit. b) GDPR).
3.2 We process your personal data and the data of your company pursuant to Section 2.1 in order to evaluate your registration appropriately. There is a legitimate interest in this as we are aiming to create “Home of Luxury by ITB” as a brand which is known for an exclusive and high quality group of buyers and suppliers in the industry and must ensure this quality feature of the service. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f) GDPR. Please note that you are entitled to this right of objection (see below "Your Rights").
3.3 We process your personal data pursuant to Section 2.2 to establish, process and handle your participation at “Home of Luxury by ITB” and performance of your contractual relationship with Messe Berlin GmbH (legal basis: Art. 6 para. 1 sentence 1 lit. b) GDPR).
3.4 Furthermore, the participants of „Home of Luxury by ITB“ are going to be provided by a programme where all attendees of the event are listed. For this purpose, the participant’s name, last name as well as company are published in this programme booklet. The publishing covers no contact data. This is based on Art. 6 para. 1 sentence 1 lit. f) GDPR. The justified interest lies in the optimal support of the attendees of this closed high quality event, i.e. to provide them with information on all exclusive on-site contacts that are of great importance for the luxury segment.
3.5 We use your personal data pursuant to Section 2.1 for the purpose of contacting you in order to provide you with information accompanying the Home of Luxury by ITB and other trade fairs and information on subsequent events of ITB. Subsequent events include events similar to “Home of Luxury by ITB” or other trade fairs by ITB. For this purpose, we also forward your data to other companies within our corporate group. The legal basis for this is also Art. 6 para. 1 sentence 1 lit. f) GDPR. The justified interest lies in the optimal support of our customers during and after the trade fair and the promotion of identical and similar products from the trade fair portfolio of ITB. Please note that you are entitled to this right of objection (see below "Your Rights").
3.6 We also use your data – without disclosing the personal data - for statistical purposes and for our public relations work. They are used for the optimal further development of the trade fair and informing the public about the composition of our trade visitors and ITB Buyers Circle Members. The basis for this processing is the legitimate interest of Messe Berlin (Art. 6 para. 1 sentence 1 lit. f) GDPR) in optimally organising its trade fairs and in satisfying the public's interest in information. Please note that you are entitled to this right of objection (see below "Your Rights").
3.7 If you have given us your consent within the scope of your application, we will disclose your personal data to the sponsors of ITB Buyers Circle 2019 (legal basis Art. 6 para. 1 sentence 1 lit. a) GDPR). The data will be used by them to offer you
their own services and to invite you to exclusive meetings. Please note that you are entitled to this right of revocation (see below "Your Rights").
3.8 We regularly invite our clients to participate in voluntary online surveys in order to continuously improve our products and services and adapt them to your needs. In doing so, we will use the data provided in the registration process (Section 2.1) to contact you. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f) GDPR. Please note that you are entitled to this right of objection (see below "Your Rights").
If you have given us your consent within the scope of the online survey, we process your personal data on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR. Please note that you are entitled to this right of revocation (see below "Your Rights").
3.9 Our ITB Buyers Circle platform is managed by a service provider with whom we have entered into a data processing agreement.

4. Registration for another person (third party)
If you disclose the data of another person (third party) in the registration process, we process the personal data of the third party you have provided (pursuant to section 2.). The processing of this data is carried out for the purpose of the execution of the agreement on the basis of Art. 6 para. 1 sentence 1 lit. b) GDPR. You are responsible for ensuring that you are entitled to provide such data and that the person concerned has been sufficiently informed by you about the processing of the person´s data by Messe Berlin GmbH.

5. Your rights
You can assert these rights as a data subject: the right of access to, the right to erasure and rectification of your personal data and the right to restriction of processing. If you are of the opinion that any data processing has violated data protection law, you have the right to lodge a complaint with the relevant supervisory authority. You can withdraw your given consent to the disclosure of your personal data for promotional purposes at any time and without the need to give reasons with effect for the future. To the extent that data processing is performed on the basis of legitimate interests, you have the right to object.

6. Storage period
Personal data of the registered parties that cannot be taken into account for the event will be immediately deleted as soon as the evaluation process is completed. Personal data of the participants of „Home of Luxury by ITB“ will be stored as long as required for the proper performance of the event.
In so far as personal data were used for the purpose of establishing a contractual relationship, they are stored for the periods of retention stipulated by commercial and tax laws. In so far as processing is performed on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR, the data will be erased after we have received your objection and to the extent that processing takes place on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR after we have received your objection.